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INTERSTYLE 2020 Event Report

INTERSTYLE 2020

We announce that INTERSTYLE 2020 held from 18 February to 20 February 2020 at PACIFICO Yokohama, has ended without any problems. This is all owing to exhibitors, visitors, press, media, federation, and association. We deeply appreciate your cooperation.

While winter businesses were affected by lack of snow and the novel corona virus outbreak spread to the world, 14,281 visitors for a total of 3 days from all over Japan attended INTERSTYLE 2020. 294 companies including 88 first-time exhibitors and 785 brands exhibited in the show.

Considering the circumstances of the corona virus outbreak, we finally concluded to hold the show taking thorough preventative measures in connection with an owner of the venue, Pacifico Yokohama: installation of precautions signs, hand-washing antiseptic solution and ventilation in the hall during the show.

Again, we greatly appreciate your understanding and cooperation.

Number Of Visitors

Category February 18 February 19 February 20 Total Number
(Category)
Ratio Year-On-Year Rate
Retailer Total
(Specialty store)
(Large specialty store)
(Department store)
(Online store)
2,444
(1,698)
(606)
(18)
(122)
1,768
(1,296)
(340)
(26)
(106)
907
(607)
(194)
(26)
(80)
5,119
(3,601)
(1,140)
(70)
(308)
35.8% 76.3%↓
Wholesaler 352 326 201 879 6.2% 85.3%↓
Trading company 164 162 102 428 3.0% 97.3%↓
Manufacturer 540 512 334 1,386 9.7% 92.8%↓
Press 152 122 116 390 2.7% 104.3%↑
Rider 366 372 206 944 6.6% 73.5%↓
Others 444 468 343 1,255 8.8% 83.2%↓
Shop Guest 1,454 1,460 778 3,692 25.9% 81.4%↓
Overseas visitor 146 30 12 188 1.3% 54.0%↓
Total Number 6,062 5,220 2,999 14,281 100.0% 80.6%↓
Number Of Visitors (2020)

Facts & Figures

Title INTERSTYLE 2020 - The exhibition of Action Sports & Fashion
Dates February 18 (Tue) - 20 (Thu), 2020 (3days)
10:00 - 19:00 (Last day -17:00)
Venue PACIFICO Yokohama (C & D Hall)
Event Scale 294 corporate exhibitors (88 first-time exhibitors), 785 brands and 668 booths (10,000m²)
Organizer INTERSTYLE Co., Ltd.
213, 1-33-8, Hakusan, Bunkyou-ku, Tokyo. 113-0001, Japan
Tel: +81-3-5840-8044  Fax: +81-3-5942-4400
URL : https://www.interstyle.jp/en/
Support Yokohama City,
Manufactured Imports and Investment Promotion Organization (MIPRO),
World Surf League (WSL),
JAPAN PRO SURFING ASSOCIATION (JPSA),
NIPPON SURFING ASSOCIATION (NSA),
Japan Wetsuits Manufacturers Association (JWMA),
SURFRIDER FOUNDATION JAPAN,
Japan Professional Bodyboarding Association (JPBA),
Japan Bodyboarding Manufactures Association (BMA),
Stand Up Paddleboard Association (SUPA),
JAPAN SUP ORGANIZATION (JSO),
JAPAN WINDSURFING ASSOCIATION (JWA),
JAPAN WAKEBOARD ASSOCIATION (JWBA),
All Japan Skateboard Association (AJSA),
Japan Skateboarding Federation (JSF),
WORLD SKATE JAPAN,
JAPAN ACTION SPORTS ASSOCIATION (JASA)
Co-Sponsorship EI Publishing co., Ltd.,
SURFIN' LIFE,
The Surfer's Journal – Japanese Edition,
SURFMEDIA,
NAMI-ARU?/CYBIRD CO.,Ltd.,
F+MAGAZINE/medialine,
COLORS MAGAZINE,
Nihon Surf Academy Koutoubu,
SNOWBANK,
POW (Protect Our Winters) Japan,
CHANNEL SQUARE,
STUDIO JAPAHO Inc.,
BACKSIDE SNOWBOARDING MAGAZINE,
EPIC SNOWBOARDING MAGAZINE,
DIGGIN' MAGAZINE,
Bueno! Books,
Athlete BASE
Exhibitors Surfing, SUP, Skateboarding, Snowboarding, Fashion, Outdoor, Bicycle, Motorcycle, Golf, Fitness, Pet, Miscellaneous goods, Art, Music and more.

 

YOUTUBE VIDEO filmed by ADVANCE INC.

We had an interview at each exhibitor's booth listening to industry titans about industry-wide trend, the latest industry news and so on.