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INTERSTYLE 2021 Event Report

INTERSTYLE 2021

We announce that "INTERSTYLE 2021" held at Pacifico Yokohama (D Hall) for three days from February 16 to 18, 2021, was able to conclude successfully. We would like to express our sincere gratitude to all the exhibitors, associations and federations, the press, and visitors. Thank you very much.

In the midst of the spread of the new coronavirus and the declaration of a state of emergency, the event attracted 6,534 visitors from all over Japan over the three days. Of the 150 exhibitors, 49 companies (33\% of the total), were new to the market, and a total of 370 brands lined up at their booths.

In the midst of the new coronavirus scare, the organizers and the venue (Pacifico Yokohama) had a series of discussions and decided that there would be no problem after posting warning messages, setting up disinfectants in all parts of the venue, ventilating the venue throughout the day, and taking other measures as instructed by the venue.

Thorough countermeasures against the new coronavirus were taken on the day of delivery and during the exhibition period:
1. No entry for anyone not wearing a mask!
2. No admission for those whose temperature is over 37.5 degrees Celsius!
3. Encourage hand disinfection at all times!
4. Ensure social distance!

Again, We would like to express our sincere gratitude to all the exhibitors and visitors who came to the venue and met each other with smiles on their faces, even though there must have been a lot of anxiety and worry among them.

Number Of Visitors

Category February 16 February 17 February 18 Total Number
(Category)
Ratio Year-On-Year Rate
Retailer Total
(Specialty store)
(Large specialty store)
(Department store)
(Online store)
898
(678)
(122)
(18)
(80)
758
(518)
(134)
(16)
(90)
402
(274)
(54)
(30)
(44)
2,058
(1,470)
(310)
(64)
(214)
31.5% 40.2%↓
Wholesaler 236 184 130 550 8.4% 62.6%↓
Trading company 88 100 68 256 3.9% 59.8%↓
Manufacturer 302 322 194 818 12.5% 59.0%↓
Press 70 64 36 170 2.6% 43.6%↓
Rider 122 106 52 280 4.3% 29.7%↓
Others 186 206 198 590 9.0% 47.0%↓
Shop Guest 628 680 482 1,790 27.4% 48.5%↓
Overseas visitor 8 6 8 22 0.3% 11.7%↓
Total Number 2,538 2,426 1,570 6,534 100.0% 45.8%↓
Number Of Visitors (2021)

Facts & Figures

Title INTERSTYLE 2021 - The exhibition of Action Sports & Outdoor
Dates February 16 (Tue) - 18 (Thu), 2021 (3days)
10:00 - 19:00 (Last day -17:00)
Venue PACIFICO Yokohama (D Hall)
Event Scale 150 corporate exhibitors (49 first-time exhibitors), 370 brands and 303 booths (6,700m²)
Organizer INTERSTYLE Co., Ltd.
213, 1-33-8, Hakusan, Bunkyou-ku, Tokyo. 113-0001, Japan
Tel: +81-3-5840-8044  Fax: +81-3-5942-4400
URL : https://www.interstyle.jp/en/
Support Yokohama City,
Manufactured Imports and Investment Promotion Organization (MIPRO),
Japan Pro Surfing Association (JPSA),
Nippon Surfing Association (NSA),
Japan Wetsuits Manufactures Association (JWMA),
Surfrider Fundation Japan,
Japan Profesional Bodyboarding Association (JPBA),
Japan Bodyboarding Manufactures Association (BMA),
Stand Up Paddleboard Association (SUPA),
Japan SUP Organization (JSO),
Japan Windsurfing Association (JWA),
All Japan Skateboard Association (AJSA),
Japan Skateboarding Federation (JSF),
WORLD SKATE JAPAN,
Japan Action SportsAssociation (JASA)
Co-Sponsorship PEACS Inc.,
SURFIN' LIFE,
The Surfer's Journal – Japanese Edition,
SURFMEDIA,
NAMI-ARU?/CYBIRD CO.,Ltd.,
F+MAGAZINE/Medialine,
COLORS MAGAZINE,
Nihon Surf Academy Koutoubu,
SNOWBANK,
POW (Protect Our Winters) Japan,
CHANNEL SQUARE,
STUDIO JAPAHO Inc.,
BACKSIDE SNOWBOARDING MAGAZINE,
Bueno! Books,
Athlete BASE
Exhibitors Surfing, SUP, Skateboarding, Snowboarding, Fashion, Outdoor, Fishing, Bicycle, Motorcycle, Golf, Fitness, Pet, Miscellaneous goods, Art, Music and more.

 

YouTube Video filmed by ADVANCE INC.

This year's coverage focused on the booths of each exhibitor. There is a lot of information about trends in the industry, comments from people we don't usually have access to, and the latest information about brands.